About Us

Founded by Former Fashion Stylist Jo, Sunday and Story is a vintage rug business based on the coast in East Sussex.

Jo’s passion for all things Moroccan started 25 years ago during a shoot just outside Marrakech. In particular she was drawn to the vintage rugs with their nod towards folk art and the bohemian.

The sustainable vintage pieces stocked are all sourced from the mid Atlas Mountains in Morocco. Various styles include Beni Ourain, Boujad, Taznakt, Kilim, Boucherouite, Azilal and Ourika rugs. Each piece was lovingly handmade in a time that no longer exists, this makes them even more special and truly unique. Most rugs are from the 1960’s onwards but Sunday and Story do also stock some true antiques.

Also stocked are beautiful vintage pouffes, cushions and metal artisan art.

Sunday and Story offer a bespoke sourcing service. Jo personally sources client’s specifics every 4-6 weeks on buying trips in Morocco. Please get in touch if you are looking for something specific or just can’t quite make up your mind - she would love to help you with that part!

Sunday and Story particularly love to see their rugs nestled into their new abodes and hope they grace your homes for a long time to come as each one really does have its own story to tell.

With love
Sunday and Story